diff --git a/src/login/71-seat.rules.in b/src/login/71-seat.rules.in
index 6010f048ae..2bbd18363e 100644
--- a/src/login/71-seat.rules.in
+++ b/src/login/71-seat.rules.in
@@ -24,6 +24,11 @@ SUBSYSTEM=="graphics", KERNEL=="fb[0-9]", DRIVERS=="hyperv_fb", TAG+="master-of-
 # Allow efifb / uvesafb to be a master if KMS is disabled
 SUBSYSTEM=="graphics", KERNEL=="fb[0-9]", IMPORT{cmdline}="nomodeset", TAG+="master-of-seat"
 
+# Allow any PCI graphics device to be a master and synthesize a seat if KMS
+# is disabled and the kernel doesn't have a driver that would work with this device.
+SUBSYSTEM=="pci", ENV{ID_PCI_CLASS_FROM_DATABASE}=="Display controller", \
+                  ENV{DRIVER}=="", IMPORT{cmdline}="nomodeset", TAG+="seat", TAG+="master-of-seat"
+
 SUBSYSTEM=="drm", KERNEL=="card[0-9]*", TAG+="seat", TAG+="master-of-seat"
 SUBSYSTEM=="usb", ATTR{bDeviceClass}=="09", TAG+="seat"