diff --git a/src/core/manager.c b/src/core/manager.c
index b749b0e1ca..8f1dc626c2 100644
--- a/src/core/manager.c
+++ b/src/core/manager.c
@@ -3801,6 +3801,11 @@ int manager_reload(Manager *m) {
         (void) manager_setup_handoff_timestamp_fd(m);
         (void) manager_setup_pidref_transport_fd(m);
 
+        /* Clean up deserialized bus track information. They're never consumed during reload (as opposed to
+         * reexec) since we do not disconnect from the bus. */
+        m->subscribed_as_strv = strv_free(m->subscribed_as_strv);
+        m->deserialized_bus_id = SD_ID128_NULL;
+
         /* Third, fire things up! */
         manager_coldplug(m);