diff --git a/src/core/exec-invoke.c b/src/core/exec-invoke.c
index bfa21474e1..2e96bf2eb7 100644
--- a/src/core/exec-invoke.c
+++ b/src/core/exec-invoke.c
@@ -4548,6 +4548,16 @@ static int setup_term_environment(const ExecContext *context, char ***env) {
                                 if (r < 0)
                                         return r;
 
+                                FOREACH_STRING(i, "COLORTERM=", "NO_COLOR=") {
+                                        const char *s = strv_find_prefix(environ, i);
+                                        if (!s)
+                                                continue;
+
+                                        r = strv_env_replace_strdup(env, s);
+                                        if (r < 0)
+                                                return r;
+                                }
+
                                 return 1;
                         }
                 }