diff --git a/src/core/manager.c b/src/core/manager.c
index d0d83ee69b..1b3fbbc64a 100644
--- a/src/core/manager.c
+++ b/src/core/manager.c
@@ -2696,12 +2696,19 @@ int manager_load_unit_from_dbus_path(Manager *m, const char *s, sd_bus_error *e,
                         return 0;
                 }
 
-                return sd_bus_error_setf(e, BUS_ERROR_NO_UNIT_FOR_INVOCATION_ID, "No unit with the specified invocation ID " SD_ID128_FORMAT_STR " known.", SD_ID128_FORMAT_VAL(invocation_id));
+                return sd_bus_error_setf(e, BUS_ERROR_NO_UNIT_FOR_INVOCATION_ID,
+                                         "No unit with the specified invocation ID " SD_ID128_FORMAT_STR " known.",
+                                         SD_ID128_FORMAT_VAL(invocation_id));
         }
 
         /* If this didn't work, we check if this is a unit name */
-        if (!unit_name_is_valid(n, UNIT_NAME_PLAIN|UNIT_NAME_INSTANCE))
-                return sd_bus_error_setf(e, SD_BUS_ERROR_INVALID_ARGS, "Unit name %s is neither a valid invocation ID nor unit name.", n);
+        if (!unit_name_is_valid(n, UNIT_NAME_PLAIN|UNIT_NAME_INSTANCE)) {
+                _cleanup_free_ char *nn = NULL;
+
+                nn = cescape(n);
+                return sd_bus_error_setf(e, SD_BUS_ERROR_INVALID_ARGS,
+                                         "Unit name %s is neither a valid invocation ID nor unit name.", strnull(nn));
+        }
 
         r = manager_load_unit(m, n, NULL, e, &u);
         if (r < 0)