diff --git a/src/udev/udev-event.c b/src/udev/udev-event.c
index d5d89d6802..12597194a9 100644
--- a/src/udev/udev-event.c
+++ b/src/udev/udev-event.c
@@ -1043,6 +1043,8 @@ int udev_event_execute_rules(UdevEvent *event,
         if (r < 0)
                 return log_device_debug_errno(dev, r, "Failed to update database under /run/udev/data/: %m");
 
+        device_set_is_initialized(dev);
+
         /* Yes, we run update_devnode() twice, because in the first invocation, that is before update of udev database,
          * it could happen that two contenders are replacing each other's symlink. Hence we run it again to make sure
          * symlinks point to devices that claim them with the highest priority. */
@@ -1050,8 +1052,6 @@ int udev_event_execute_rules(UdevEvent *event,
         if (r < 0)
                 return r;
 
-        device_set_is_initialized(dev);
-
         return 0;
 }