diff --git a/util.c b/util.c
index fd991cf807..9d99fefe78 100644
--- a/util.c
+++ b/util.c
@@ -1429,10 +1429,14 @@ int ask(char *ret, const char *replies, const char *text, ...) {
                 int r;
                 bool need_nl = true;
 
+                fputs("\x1B[1m", stdout);
+
                 va_start(ap, text);
                 vprintf(text, ap);
                 va_end(ap);
 
+                fputs("\x1B[0m", stdout);
+
                 fflush(stdout);
 
                 if ((r = read_one_char(stdin, &c, &need_nl)) < 0) {